Author: John Scevola
Source: articlemarketer.com

There are many differences between the people that succeed in network marketing and the people that are just getting by. Some of those differences have their origins in how many people the successful people knew before they got involved in network marketing, or how well connected they were prior to taking on a career in network marketing. But network marketing is set up so that anyone that works hard can find success, all you need to do is understand the basics of network marketing and put those basics to work for you. One of the most important basics to understand when it comes to network marketing is the concept of networking, and how important it is to be effective and efficient at networking.

It is one thing to be at all of the important business functions in your area and get to meet a lot of the important people, and it is an entirely different thing to know how to work a room and network with people so that you are adding value to your network marketing business. First and foremost it is extremely important to carry your business cards wherever you go, and do not be afraid to use them under any circumstances. People that work in network marketing and come home each day with a pocket full of business cards they did not give out are not giving themselves the chance to succeed. Your business card should be one of the first things you give to new people you meet in a business setting, and it may not be a bad idea to have them on hand in a social setting as well. It can be a bit uncomfortable to give out your business card in a social setting, but if the topic of careers comes up then the door has been opened wide and the experienced network marketing professional knows how to walk right on through.

It is important to get out and network with as many people as possible when you are trying to establish a successful career in network marketing. If being out and doing things is not what you like to do, then network marketing is not for you. If you are doing your job right then you are taking part in all of the activities your city or town puts on, you are offering to volunteer when you get the chance, and you are contributing material to the local newspaper or the local business magazine. Successful networking does not have a vacation, and when you are in a groove and really getting out to meet people you will find your business start to really take off.

Speaking of vacations, a successful network marketing professional is networking even on vacation. Just as with other social situations it can be awkward if you try and give out a business card while on vacation, but of the topic of work comes up then you need to use that opportunity to get your business card out there. Meeting new people while on vacation is fun, and many people go on vacation in the hopes of meeting new and interesting people. A network marketing professional knows how to read a situation while on vacation, and they know how to steer a conversation towards that inevitable moment when careers will be discussed.

Take the networking part of network marketing very seriously and you will find that your business will start to take off. Real networking is a full time job, and if you take the time to do it right you will be surprised at the people you will meet and get involved in your business.

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Author: Keith Benton
Source: ezinearticles.com

I have wondered for years if there are constants in sales management. Are there principles that would help me help others in the area of management? I realized, first and foremost, that there are two basic types of leaders: bottom line managers and people managers.

The bottom line manager is not invested in the individuals that make up his or her team as much as the people manager. The bottom line manager asks, “Is the team as a whole meeting their quotas?” The people manager, on the other hand, is deeply involved in his teams every day struggles and doesn’t pay close attention to the bottom line. Over the years, I have seen extremes in both camps. The bottom line manager tends to meet objectives by intimidation; however, this manager also tends to have extremely high turnover rates in his or her organization. The people manager tends to have longevity within his or her organization, but also tends to have inconsistency in production. What are the best practices for incorporating both?
Be a leader of integrity. I place this as number one, not because of arbitrary ranking, but because of importance.While studying the great leaders in history, the one characteristic that stands out in all of them is integrity. Without this trait, there is no leadership. Once the integrity issue is violated with your people, you lose the ability to lead. The vision you painted, the course you charted, is no longer attainable. If one little white lie is discovered, the ability to trust you on major issues is always in the forefront of your peoples’ minds.
Set expectancy in the interview. Most people do not have a problem with certain expectations and tasks, as long as they are aware of them up front. Make this a part of any interview process.
Structure is crucial for beginners. In the insurance field, a majority of the time, the individuals that are hired have no background in sales or insurance. They come from industries where they are expected to be at their desk at a certain time, complete certain tasks by a certain time, and be told when they can leave for the day. The insurance industry, as a whole, brings them into an environment where we may teach them principles for sales and products, but doesn’t place them into a structured environment for them to succeed. Balance is crucial here. We do not want to be so structured that they feel smothered, but we also want to offer enough structure for them to thrive.
Try to find out up front what their motivation is. There are three primary motivating factors that can be categorized as Fame, Fortune, or Romance. It is really easy to assume that every person who applies for a sales position is money-motivated (Fortune) and this can become our battle cry. While this can be the case a great deal of the time, there are those people who are going for the company trips and dream of winning that vacation for two (Romance). But in reality, many people are motivated by the prospect of getting an award and walking across the stage (Fame). The acclaim will motivate this group far more than money ever could. Learning what motivates your salespeople will help you better uplift them when they are not having the week or month they thought they would.
Know their limits and push the boundaries. Too many times, an individual will have preconceived notions of what they are able to achieve and, consequently, set their sights too low. They are constrained by their thoughts and beliefs. A good manager will always push those boundaries and stretch their goals. Once the salesperson achieves the stretched goals, you can stretch them again. Helping individuals expand their vision and achieve their goals is going to help you and your organization achieve your goals, as well.

Keith is the founder and CEO of Benton Marketing Strategies. Keith has been training sales agents for several years with a simple straight forward 5 step approach to sales. When sales people learn what to say and how to walk from one step of the sales process to the next, confidence replaces fear. Learn more at http://www.agentsalestrainer.com.

Author: Richard Blainebr
Source: ezinearticles.combr
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We all know that the tourism and hospitality industry is a huge money maker. Ive seen many examples of how to make tourism money, but the most exciting option to me is becoming a travel writer.

To get started, youll want to do your research. You can pick any destination youd like, just be sure you understand the history, local customs and places of interest before you set off. Its a good idea to have a detailed plan of where you want to visit and how much time youd like to spend there. Of course you want to have a great time on your trip, but always keep the reality that you are on a business trip in the front of your mind.

Depending on what destination you choose, you might find a travel magazine that is willing to foot the bill up front. Youd need to send them a query letter that would include your trip plan, writing samples and a brief description of the story you hope to write. Dont be discouraged if no one bites. You can always sell your piece after its written and make much more than you spent on the trip.

While youre traveling, be sure to talk to a large cross section of people and take detailed notes. Youre acting as a reporter on this mission – and dont forget that! When you get back home, organize your notes and get started on your story. Once its done, you can shop it around to several different magazines. If you take your time to write a well thought out and researched piece, theres a great chance itll get picked up. Who knows, maybe your next assignment will be : How to Make Tourism Money By Becoming a Travel Writer.

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Author: JP Richardsbr
Source: articlecity.combr
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Real estate agent marketing tools to increase your commissions by 25% to 50% this year, interested?

I’ve concluded that 99% of real estate agents’ marketing tools are ineffective because they are you using A) “push marketing” B) not getting a tangible ROI in the name of “getting their name our there” (are advertising on benches???).

Furthermore, only 1% of real estate agents solve both of these challenges, not surprisingly they are also a part of the top 1% of commission earning agents. By the end of reading this real estate agent marketing tools article, you will have three simple tools for getting “qualified leads” and increasing your 25% to 50% in commissions this year.

SOLUTION: Internet Marketing for Real Estate Agents

Typical Internet Marketing for Real Estate Agent Approach:

WEBSITE + NO TRAFFIC = FANCY BROCHURE

Top 1% Internet Marketing for Real Estate Agent Approach:

WEBSITE + LOCAL GOOGLE + BIG ACTION = NEW BUSINESS

WEBSITE. If you have one, I’ll let you in on a little secret, it doesn’t matter what your website looks like (within reason), all that matters is getting “targeted local traffic” and having clearly defined “BIG actions” for successful real estate agent marketing tools.

NO WEBSITE. Before you hire anybody to design it, consult a website design company that specializes in real estate agents and internet marketing because they will be able to incorporate the next three solutions.

GOOGLE. What is it and why is it so important? Google is a search engine, where people search for websites, information, videos, etc. It’s important because “67% of U.S. adults use search engines as a research tool before making a purchase decision*.

When potential clients (targeted traffic) search for the keyword “your city + real estate agent” (example, “Miami real estate agent”) wouldn’t it be great if they found your website? When your website appears, let me say “welcome to the 21st century of real estate agent marketing tools”.

(*iCrossing, ”How America Searches: Online Shopping, August 2005)

If you’re not found in Google™ for terms such as, “your city + real estate agent”, and within the first three pages of results, it’s like a selling a home without putting a “for sale” sign on the lawn or a listing on MLS, only a select few are going to know it’s for sale. Getting ranked in the first three pages doesn’t just happen, you need to incorporate two simple solutions: Google pay-per-click (PPC) advertising and search engine optimization (SEO).

SOLUTION #1: GOOGLE PAY-PER-CLICK (PPC) ADVERTISING.

Pay-per-click (PPC) is an online advertising format, where you buy web traffic thats 100% customer targeted. Immediately (within minutes) after signing up with an account, your Ads will be placed on search engine result pages (SERP) for the searched keywords (phrases) relevant to your business.

The best part is that you only pay when someone clicks on your ad and not for the number of times (impressions) it appears on the screen. Secondly, because it’s a bidding system, you only pay as much as you want to, with no monthly minimum. To set-up a Google Adwords account go to: a href=http://www.google.com/intl/en/ads/ class=hft-urlshttp://www.google.com/intl/en/ads//a

SOLUTION #2: SEARCH ENGINE OPTIMIZATION.

Instead of paying for being in the “sponsored links” portion, you could appear in the natural (aka organic) portion of the search engine result page (SERP), internet marketers use a simple and powerful marketing concept called search engine optimization (SEO). There are two forms of SEO techniques, I only recommend using white hat (ethical) SEO. The other form called black hat SEO, will most likely get you banned from search engines and tarnish your brand image.

How to search engine optimize your website is well beyond the scope of this article, entire books have been written on the subject of SEO. I highly recommend Michael Wong’s “Search Engine Optimization Strategies” eBook.

SOLUTION #3: BIG ACTIONS.

What is the one action you want a first time visitor to take at your website? How are you going to get their email address or phone number?

A “BIG action” will answer both these questions. Here is a sample list of “BIG actions” for real estate agents websites:

– Call for a free “property consultation”
– Sign-up for new housing listings
– Sign-up for home buyer and seller education
– Sign-up for a free “current market assessment” (CMA)
– Sign-up for free virtual tours of property listings
– Sign-up for a free “property consultation”
– Sign-up for a free “first time home buyers” eBook

What your website’s “BIG actions” are, needs to be the #1 answered question. If you don’t know what your “BIG actions” are, then a first-time visitor to your website won’t know either. If you have a “BIG action” it also needs to be up front on your homepage and limited to a maximum of three “BIG actions”.

Define and implement up to three “BIG actions” today, get their email and follow-up with automated emails, and get them to call you or sign-up for a “property consultation”, it’s that simple.

Implement these three local real estate agent marketing solutions and become a seven or six figure commission earning agent today.br
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Author: Tina Rinaudo
Source: articledashboard.com

One of the easiest ways to come up with new promotions for your business or organisation is to time your promotional items and business gifts with the seasons. Holidays are always good times for launching promotions, but there’s more to the season than special occasions. If you pick promotional items that appeal to people during specific times of the year, you’ll find that you get a much higher response rate than if you just send out generic promo gifts. Here are some ideas for taking advantage of specific seasons with your promotions.

New Years Promotions
Everyone is turning over a new leaf after the holidays – a new leaf on the calendar that is. Calendars are one of the best promotional items for the turn of the year – but bear in mind that you won’t be the only one sending imprinted calendars to your customers in December. Make them stand out by choosing unique calendars, or by taking the idea a step further. You might choose Year-at-a-glance planners, or promotional desk blotter appointment calendars, for instance.

Spring Break
Spring break, and the schools are on holiday? Cater to the fun spirit with “fun” promotional items that will appeal to the desire of people to cast off the winter and enjoy the newly bright springtime weather. Think outside the box – a bank might hand out packets of seeds imprinted with the message “Your savings will grow with us”, for example.

Holiday Travel
What appeals to people in the summer? The beginning of summer is a great time for promotional items that appeal to people traveling. Promotional tote bags and luggage tags will be a welcome gift for your customers. You can choose promotional items that appeal to the practical side like first aid or auto emergency kits, or be whimsical with printed Frisbees or sun visors.

Back to School
As the holidays wind down, students prepare to return to school. There are literally hundreds of ways that your promotional items can tie in to returning to the books. This is the ideal time for your store to give away printed rulers, sell notebooks with your club logo or offer promotional USB drives to those who spend above a certain level in your back to school sales. It’s also a great time for a “One last summer fling” promotion.

Local Promotions
Don’t forget the special occasions in and around your area. Look for opportunities to tie your promotional items and advertising campaigns back to your community. In a seaside community, you might sell or give away beach towels imprinted with your logo, for example. If your town is celebrating a centennial, your promotional items might include a centennial t-shirt printed with a congratulatory message from your company.

Seasonal promotional items and promotional products let you take advantage of your customers’ needs and play on their hopes for the season. If you’re looking for appropriate gift items for a seasonal promotion, you’ll find lots of ideas for great promotional items at an online purveyor of promotional products and gift items.